Case Study · Industrial Machinery Exporter
From inconsistent enquiries to a connected digital growth system.
We built JS Vibro’s website, improved search visibility, managed Google Ads and social media, and equipped the sales team with a CRM to help generate and manage more relevant enquiries.
- Website Development
- SEO
- Google Ads
- Social Media
- Lead Generation
- Ocean CRM
Google AdsSEOSocial mediaOcean CRM
- 18 to 20Relevant enquiries a day, as told by the client
- 2.9xExport RFQs within 100 days of launch, as published on our portfolio
- Cost per leadTracked in Google Ads
The Journey
- Step 01Website
- Step 02SEO
- Step 03Google Ads & Social Media
- Step 04Ocean CRM
Chapter 1
A website built for serious machinery buyers
Casual traffic and weak inquiries. The business needed a site that speaks to buyers who send a real RFQ.
- Built jsvibro.com around the product range and the RFQ journey
- Added quote request forms that capture project details upfront
- Product pages, export positioning, speed and SEO groundwork
Chapter 2
Social media that keeps the brand in front of buyers
Build visibility and credibility with consistent, relevant industrial content.
- Product demos and machinery highlights
- Plant visuals, applications and client proof
- Social traffic that supports website enquiries
Instagram profile and postsChapter 3
Google Ads and SEO that bring buyers who ask for a quote
Inquiries were inconsistent and mostly low quality, in the client’s own words.
- Keyword themes for sieving and conveying equipment
- Ad structure, geographies, negative keyword work
- SEO: landing pages built, rankings gained
Google Ads and Search ConsoleChapter 4
A CRM so no inquiry goes cold
With 18 to 20 inquiries a day, leads can slip through spreadsheets and chat threads.
- Gave the team Ocean CRM to capture, assign and follow up every lead
- Tracked each lead back to its source: Ads, SEO or social
- Pipeline stages and reminders set up for the sales team
Every lead in one pipelineResults and Measurement
Results.
The goal was more enquiries that are actually relevant to the machinery JS Vibro sells.
This figure is reported by JS Vibro and has not been independently verified.
Before Ocean Technolab, we used to get very few and mostly low-quality inquiries. They rebuilt our website, ran Google Ads and SEO, managed our social media and set up a CRM for the sales team. Now we receive 18 to 20 relevant inquiries every day, and the quality is significantly better.
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