A free library of 50+ SEO and AI search skills, and what it means for your business website.
Claude SEO Skills is a free, open-source library that turns Claude into a working SEO assistant. You install it once, pick a skill, hand it a page or a data export, and get back an audit, a brief, or a fix list in minutes. The library covers technical audits, content planning, schema, AI search visibility, link outreach, and industry-specific checks.
This guide explains what is inside, how to install it, how to use it on a real website, and where a tool like this stops and a team has to take over.
What is Claude SEO Skills?
Claude SEO Skills is a public GitHub repository of ready-made instructions for Claude. Each skill is a small folder with a single SKILL.md file. That file tells Claude exactly how to run one SEO job, step by step, the same way every time.
The team behind it is Hawk Academy and the senior SEO team at StudioHawk. According to the repository, these are the same skills StudioHawk runs on client work, released for anyone to use.
Three things make it practical for a business owner or an in-house marketer:
- It is free. The project is MIT licensed, so you can use it commercially.
- It needs no setup beyond copying files. No API keys, no build step, no paid tool subscription.
- It works with data you already have. Several skills read exports from Google Search Console, Screaming Frog, or your server logs.
Repository link: github.com/lhitches/claude-seo-skills
What features does Claude SEO Skills include?
The skill tables in the repository list 54 skills across six groups. Here is what each group does for your site.
1. Audit and diagnose
This is the largest group, with 27 skills. It answers one question: what is holding this site back right now?
- Technical SEO Audit finds crawl and indexing problems such as redirect chains and orphan pages.
- Screaming Frog Analyser converts a raw crawl export into a prioritised audit.
- GSC Quick Start and Striking Distance Finder read Search Console data and show which pages to fix first, including keywords sitting just off page one.
- Content Decay Detector spots pages losing traffic and tells you whether to refresh, rewrite, merge, or leave them.
- Cannibalization Detector catches two of your own pages fighting for the same search.
- Schema Markup Auditor and Schema Markup Generator check and write structured data.
- Google Trust Check, Helpful Content Audit, and the quality rater skill grade a page against Google’s published guidance.
- Product Page Optimizer, Category Page Optimizer, and Merchant Center Optimizer cover online stores.
- Log File Analyser shows how search and AI bots actually crawl your server.
2. Industry-specific audits
Six audits are tuned to a business type: ecommerce, B2B, SaaS, local business, and restaurants, plus a check on whether AI shopping agents can read and buy from your product pages.
This matters because a manufacturer with a six-month sales cycle and a restaurant chasing Friday bookings do not have the same SEO problem.
3. Content and topical strategy
Eight skills plan what to publish before anyone writes a word.
- Topical Authority Map builds a full content cluster from one seed keyword.
- Keyword Clustering groups a keyword list into pages, so one page targets one intent.
- Content Brief Draft produces a brief a writer can start on the same day.
- Information Gain finds the angle competitors have missed.
- Website Gap and Competitor Gap compare your coverage against rivals in both directions.
- Title Tag Optimizer rewrites weak titles.
4. AI search
Five skills deal with visibility in AI answers, not just blue links.
- AI Visibility scores a page on the factors that earn AI citations.
- AI Citation Monitor tracks whether ChatGPT, Claude, and Perplexity mention your site.
- Clarity AI Bot Auditor and Citation Share Auditor read Microsoft Clarity and Bing data to show which AI bots visit and cite you.
- Claude Code SEO connects Claude Code to hands-on fixes such as schema injection.
5. Outreach, links, and reviews
Four skills handle off-page work: digital PR pitches, a backlink prospect scanner with outreach drafts, Google review replies, and an internal linking optimizer that names the exact pages and placements to link.
6. Calculators and helpers
Four smaller tools: an ad spend versus SEO calculator, a spec builder for free calculator pages, a Google Business Profile reporting connector, and a checker that shows whether a Google update helped or hurt your site.
How do you install Claude SEO Skills?
You need Claude Desktop with Skills support. Installation takes about two minutes on macOS or Linux:
git clone https://github.com/lhitches/claude-seo-skills.git
cd claude-seo-skills
for f in skills/*.md; do
name=$(basename "$f" .md)
mkdir -p ~/.claude/skills/"$name"
cp "$f" ~/.claude/skills/"$name"/SKILL.md
done
cp -r skills/topical-authority-map ~/.claude/skills/The repository also includes a PowerShell version for Windows. Restart Claude Desktop and the skills appear in the Skills picker. If you only want one skill, each has a single install command on its Hawk Academy page.
How do you use Claude SEO Skills on a real website?
There is no command syntax to learn. You choose a skill, give it your input, and read the output. The value comes from running the right skills in the right order.
Here is a workflow that suits most business websites.
Step 1: Get a baseline. Run Website Score on your homepage, then the Technical SEO Audit. You now know whether Google can crawl and index the site properly.
Step 2: Find the fast wins. Export your Search Console performance data and run Striking Distance Finder. Keywords ranking between positions 8 and 20 are the cheapest traffic you will ever win, because Google already considers the page relevant.
Step 3: Stop the leaks. Run Content Decay Detector and Cannibalization Detector. Older sites often lose more traffic from neglected pages than they gain from new ones.
Step 4: Plan new content. Feed your main service keyword into Topical Authority Map, then turn each planned page into a brief with Content Brief Draft.
Step 5: Fix trust and structure. Run the schema skills and Google Trust Check on your money pages: service pages, product pages, and the contact page.
Step 6: Check AI visibility. Run AI Visibility on your top five pages. Buyers now ask ChatGPT and Perplexity for vendor shortlists, and your site either appears in that answer or it does not.
Which skills fit which business?
| Business type | Start with these skills |
|---|---|
| Manufacturer or exporter | B2B SEO Audit, Entity SEO Auditor, Topical Authority Map |
| Shopify or WooCommerce store | Ecommerce SEO Audit, Product Page Optimizer, Merchant Center Optimizer |
| Clinic, CA firm, or local service | Local SEO Audit, Google Review Handler, Schema Markup Generator |
| SaaS product | SaaS SEO Audit, Decision Content Builder, Competitor Gap |
| Restaurant or cafe | Restaurant SEO Audit, Google Review Handler |
What Claude SEO Skills will not do for you
The library is a strong diagnostic and planning kit. It is not a replacement for execution.
- It finds problems. Someone still has to fix them. A redirect chain, a slow template, or broken schema needs a developer with access to your site.
- The output is only as good as the input. Several skills depend on clean exports from Search Console, Screaming Frog, or server logs.
- It does not know your business priorities. A skill can list 40 issues. Deciding which five move revenue this quarter takes judgement.
- Content still needs a human voice. A brief is a starting point. Your expertise, your photos, and your customer stories are what make a page rank and convert.
Use the skills to shorten the diagnosis from weeks to hours. Spend the saved time on the fixes.
Credits
Full credit for Claude SEO Skills goes to its creators. Ocean Technolab is not affiliated with the project. We are sharing it because it is useful.
- Built by: Hawk Academy and the StudioHawk senior team
- Harry Sanders: founder of StudioHawk and Hawk Academy
- Lawrence Hitches: Chief of Staff at StudioHawk and AI SEO consultant, who maintains the repository
- License: MIT
- Source: github.com/lhitches/claude-seo-skills
If the library helps you, star the repository on GitHub and credit Hawk Academy when you share it.
Want the audit and the fixes done for you?
A tool tells you what is wrong. Your customers only notice when it is fixed.
Ocean Technolab is a web and software development company based in Vadodara, India, with a presence in Melbourne, Australia. We handle the full chain, from finding the problem to shipping the fix:
- SEO and digital marketing. Technical audits, content plans, Google Ads, Meta Ads, and social media, so customers find you on Google before they find your competitor.
- Website development. WordPress and Elementor business websites that load fast and turn visitors into inquiries.
- Ecommerce development. Shopify and WooCommerce stores ready to take orders across India from day one.
- CRM and WhatsApp automation. Every lead gets a reply in under 60 seconds, even at 2 AM.
- Custom software and SaaS platforms. Systems built around how your business runs, not the other way round.
- AI services. Practical AI workflows, including setups like the one in this guide, built into your team’s daily work.
Ready to see where your website stands?
Email: info@oceantechnolab.com · India: +91 78599 93590 · Australia: +61 424 337 594
Frequently asked questions
Is Claude SEO Skills free?
Yes. The library is open source under the MIT license, so you can use it on personal and commercial projects at no cost. You only need Claude Desktop with Skills support.
Do I need coding knowledge to use Claude SEO Skills?
No coding is needed to run the skills. Installation means pasting one block of commands into a terminal. After that, you pick a skill and give it a page URL, a keyword list, or a data export.
Do Claude SEO Skills need paid SEO tools?
No. The skills run without API keys or subscriptions. Some produce better results when you supply exports from Google Search Console, Screaming Frog, or server logs.
Can Claude SEO Skills help with AI search like ChatGPT and Perplexity?
Yes. A dedicated group of skills scores pages for AI citation readiness and tracks whether AI assistants mention your site.
Who created Claude SEO Skills?
Hawk Academy and the senior team at StudioHawk built the library. Harry Sanders founded both companies, and Lawrence Hitches maintains the GitHub repository.
